IAB Italia is on a constant mission to promote innovation and spread knowledge among professionals in the digital marketing industry through research, analysis, educational content, online and offline training, and the organization of important events at national level.
Advice will contribute to IAB’s mission on multiple levels. As a martech company, we will bring a new point of view and we will share our expertise in digital behavioral loyalty as well as our ability to analyze and use behavior data, in compliance with the GDPR.
We’re confident that within IAB, Advice can set in motion a much-needed change towards a data-driven approach, which we believe it to be the only way to provide consumers and sales networks with valuable and personalized customer experiences.
Our partnership with IAB is a milestone achievement. We plan to reach out to all the professionals in the community and establish a meaningful, constructive dialogue with them. As a martech company, we seek to become a trustworthy partner for all IAB members who want to increase their knowledge of behavioral loyalty, gamification, engagement and retention strategies, data management and database assessment.
Fulvio Furbatto, Advice CEO & Founder
Digital marketing is undergoing a profound change and IAB is pioneering it. Digital marketing strategies need to go hand in hand with data management. Lead acquisition would be pointless without a strategic plan to use data and build medium to long-term relationships with consumers. This is where Advice comes into play. We are already working together on projects that will benefit the entire IAB community.
Sergio Amati, IAB Italia General Manager