Using the TedxTorino app, the TedxLover is able to discover the world behind Tedx events through a gamification-based experience. They watch exclusive interviews, answer quizzes, and earn coins to spend in the dedicated shop to buy exclusive TEDxTorino items and priceless experiences.
Behavior gamification applied to cultural philanthropy
project: TedxTorino App
project type: Behavioral Community
goals: E-learning, Edutainment, Gamification
Brief
TED is a non-profit organization that aims to spread valuable ideas around the world. The organizing team behind TEDxTorino has chosen Advice to go beyond physical events and get to know its audience by building an ongoing dialogue, based on a continuous sharing of content.
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