The Buondì lover repeatedly participates in the brand's promotional activities. Thanks to a simple and immediate mobile-first experience, they share information relating to their consumption habits and react promptly to the stimuli offered.
The cross-brand engagement strategy
project: The smart promo and behavioral data strategy
project type: Customer Activation
goals: Up&cross selling, Database building & enriching, Engagement
Brief
Bauli, an Italian company leader in the bakery food production, chose Advice in order to have a technological and strategic partner for the management of promotional and engagement activities of the brands belonging to the group.
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