Title: Italo Estate Italiana
Client: Italo Treno – NTV
Type of project: Customer Base Activation
Tools: Customer Data Platform
Goals: #CustomerbaseDiagnostic, #BrandActivation, #Sell-outStrategy
Private Italian train company Italo – Nuovo Trasporto Viaggiatori (NTV) asked Advice to test the responsiveness of their customer base to boost summer ticket sales.