Having been inactive for some time, the initiative has stirred the dealer to action again. The awakened dealer introduces their customers to the APPpago service at their point of sale and is rewarded for their involvement through valuable caring actions.
The dealer activation strategy
project: Onda vincente
project type: Dealer activation
goals: Product Awareness, Frequency, Wake-up Inactive Retailers
Brief
Sella Personal Credit has entrusted Advice to increase engagement among retailers that use Sella POS systems and improve activation rate among inactive retailers. The implemented strategy aims at promoting deferred payment plans on APPpago POS, thus increasing awareness and knowledge of the product.
Related case histories
The dealer activation strategy
Sella Personal Credit has entrusted Advice to increase engagement among retailers that use Sella POS systems and improve activation rate among inactive retailers. The implemented strategy aims at promoting deferred...
