Name: Flying 2 Copenhagen
Client: Tiger Zona IT 01
Type of project: Customer Activation
Tools: Customer Data Platform
Goals: #DatabaseBuilding; #Drive-to-store; #Up-selling
Tiger Zona IT 01 is the reference company in the northern Italian market for Flying Tiger Copenhagen, a Danish variety store chain with nearly 1000 stores across Europe, the United States and Asia.
Tiger Zona IT 01 has entrusted Advice to create a consumer database with the aim of establishing a direct relationship with consumers and boosting drive-to-store.
Flying 2 Copenhagen is a digital loyalty campaign that engages consumers in the Tiger Zona IT 01 area through instant win game prizes. All customers that make a purchase a in Flying Tiger Copenhagen store can join the program across multiple channels and immediately find out if they have won one of the instant prizes.
Flying 2 Copenhagen campaign consists of 3 different waves that allow the brand to maintain an ongoing relationship with consumers. Customers are encouraged to make purchases and interact with the brand throughout their loyalty journey.
The most responsive users will be entered a draw to win a trip for 2 to Copenhagen.
The campaign runs on the Customer Data Platform WEKIT that allows for the creation of a database that includes both behavioral and personal data. The database is instrumental to planning 1-to-1 marketing activities to drive sales.