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Case history profile background image advicecorporate-16-1
Monica
MODEL PHARMACIST
FOCUS ON A CLUSTER

The model pharmacist has registered on the site, participated in instant wins and accumulated lots of points. The mission of the month, that will let her to earn extra points, is to get agents and pharmacies involved through the member-get-member feature.

 

registered users image
86%
Activation
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redemption full image
31%
Redemption
60%
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Up selling/cross-selling

A digital loyalty strategy to increase sell-in

project: Plasmon Vip Club

project type: Trade Incentive

goals: Trade Incentive, Incremental turnover

Brief

Vip Club is an incentive trade project involving direct Heinz agents and their pharmacies of reference, to increase the product sell-in of this channel too. Heinz has chosen to entrust in the loyalty currency myprize platform, a tool which enables pharmacists and agents to freely reward themselves.

 

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