The Wild Cowgirl frequents the Old Wild West restaurant sporadically and is tempted by the promo. She buys a combo menu with Coca-Cola and she receives a unique code to use on a dedicated platform. Through 1-to-1 communications, she is encouraged to go back to the store to get more chances of winning.
A boosting activity to stimulate drive to store
project: Vinci con Gusto
project type: Consumer Solution
goals: Database building, Up-selling, Engagement, Drive-to-store
Brief
Coca Cola has turned to Advice Group to manage an activity dedicated to its customers in the Old Wild West restaurant chain. For Coca Cola, the main objective is to pamper its consumers with boosting activities so as to prompt their return to Old Wild West to increase their chances of winning, thus ensuring drive to store.
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