The Italia che Comunica 2020 award, organized by the association UNA, Aziende della Comunicazione Unite, gathered 42 finalist projects competing in over 14 categories and selected by a jury made up of 28 professional marketing and communication experts.
Advice was awarded the first prize in the category L’Italia che Comunica con le Promozioni, with the project Greeners, designed and implemented for Sorgenia. The Greeners community was born as a disruptive project in the world of utilities: a behavioral loyalty strategy fully integrated with Sorgenia’s tools, from app to website. The gamification project aims at building a mutually beneficial relationship with customers to encourage ongoing engagement and stimulate retention. It’s intended to have a positive environmental impact: each customer can choose to calculate their carbon footprint, i.e. their ecological footprint on the planet. Greeners’ strategy is designed to guide the user through sequential missions that, on the one hand, provide them with opportunities and advantages, and on the other, allows them to reduce their environmental impact while saving on their utility bills.
Winning this important first prize represents a unique opportunity to enter the prestigious IMC European Awards (Integrated Marketing Communications Council), an international competition where Advice will have the honor of representing Italy as its only company in the loyalty sector. The IMC European Awards will take place next autumn and feature the best performing European agencies. They will compete via their campaigns in integrated marketing communication projects conceived for different brands.
This award confirms our vision in the utilities sector and validates us as an innovative loyalty partner on the national and international market. In the last three years alone, our strong expertise in building gamification and loyalty strategies as well as our data analysis and business intelligence technology have allowed us to win more than twenty awards in Italy and abroad for behavioral loyalty campaigns developed for different industries. With L’Italia che Comunica we received an important endorsement from a trade association that brings together the most important communication companies in Italy. Moreover, it qualifies us to represent Italy at the European level, in an international competition, as the only company in the loyalty industry. We couldn’t be prouder.
Fulvio Furbatto, Advice CEO & Founder
We are very satisfied with this award, which proves that our starting approach was the right one: creating a community of virtuous customers, aware of environmental and social sustainability issues, who choose to take concrete actions with us to improve the world we live in. In a fun and simple way, our program stimulates responsible behavior, supporting Greeners in taking useful measures to reduce our impact on the environment. In just a few months we have reached 26,000 registrations and we expect to grow rapidly. This project’s success shows that the key to building a trusting relationship with customers is to share the company’s values.
Rossana Bianco, Responsabile Marketing Strategico di Sorgenia