EdisonVille, the joint project by Advice Group and Edison Energia got on the podium of the 2021 Echo International Awards. The US competition sees the participation of the best communication, marketing, and loyalty campaigns and awards the most creative data-oriented projects from all over the world. A total of 270 projects from over 20 countries competed in this year’s edition and EdisonVille was the only project made in Italy!
EdisonVille is a behavioral loyalty program entirely based on a data-driven gamification strategy developed for the utility sector. Prior to receiving this prestigious award, Edison Energia’s digital community had already won multiple prizes in Italy and Europe.