channels4_profile

\ Case Study

Snaifun

Edutainment and gamification for data enrichment

Other:

Snaitech

Project:

Sna4ifun

Project Type:

Engagement Program

Goals:

Engagement, Brand Awareness, User Challenge
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Brief

Snaitech, one of the main licensees for the management of authorised gambling in Italy, turned to Advice to redefine its rules of engaging with people by establishing a relationship that went beyond mere transactions. 

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Challenge

With the entry into force of the ‘Dignity Decree’ in Italy, any form of advertising related to gambling and betting activities was prohibited. Snaitech has turned this restriction into an opportunity with the Snaifun project: a sports culture app, designed for the sole purpose of having fun alone or with friends. A space for free playing, unconditioned by transactional drivers. 

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Solution

Snaifun is Snaitech's Sport Edutainment app, entirely based on a behavioural loyalty strategy. A playing tool that integrates aspects of sports culture and constantly updated information content. The strategy pursues objectives that are totally disconnected from the business, instead supporting the free participation of users who choose between different activities offered to stimulate attention and continuous engagement; these include quizzes, games, predictions, instant win competitions, sports editorials, and inspirational content related to the world of sport.

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Results

43%

ACTIVITY RATE

Users who complete at least one mission

2,7

ENGAGEMENT

Average games per user

\ WEKIT

Microservices
Referral
Expand your customer base with invitation codes and collect the input of those invited in full confidentiality to test their likelihood of referral.
Instagram giveaways
A simple but effective competition to acquire new followers and increase the engagement of your Instagram profile. Launch a legally compliant IG Giveaway!
Coupons
Create personalised coupons by type of reward and manage physical or digital rewards or with a selection of sizes or categories.
Giveaways
The fastest way to ensure a high conversion rate and generate profiled leads: users fill out a contact form and participate in a final prize draw!
Predictions
Reward users who correctly predict the result of a match between two opposing teams, collect participant data, look at statistics and generate fan engagement.
Instant win
A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.
Topic challenges
Test users' knowledge on specific topics. Supplement the challenges with questions that help you profile your customer base.
Levels/statuses
Levels or statuses are goals that users can achieve through their involvement in the loyalty program.
Challenge
Create a dynamic environment, generate interaction between users and challenge your community in fun and rewarding challenges.
Missions
Unlike badges, missions are time limited. Users can be challenged to perform one or more actions within a short period of time.
Wallet (earn & burn)
Give back value in real time in the form of points: choose the currency that best suits the program and add to users’ wallets after they perform certain actions.
Ranking
Encourage users to actively engage with the program and brand by offering them a tangible incentive in the form of points to redeem rewards and benefits.
Collect points
Encourage users to actively engage with the program and brand by offering them a tangible incentive in the form of points to redeem rewards and benefits.
Rewards catalogue
Collect all benefits and rewards in a catalogue with images of and information on the individual rewards.
Progressive profiling
Each user can enrich their profile through preferences, surveys and crowdsourcing.
Editorials
Educate your users on certain topics by supplementing the program with articles and editorial content managed entirely by the backend.
Trivia quizzes
Engage users with a quiz that tests their knowledge. After answering the questions, users will find out if they have earned the chance to participate in a final draw.
Surveys
A simple tool to collect information and feedback in a structured way that can be integrated with existing systems.
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