We support medium and large companies in the process of fostering the engagement, knowledge and loyalty of their users. We design personalised journeys at every stage of the relationship between brand and customer, offering a complete and tailor-made experience that accompanies users throughout their journey. From activation, conversion and loyalty to the generation of mutual trust, our approach ensures an experience that is consistent and in line with the specific needs of the target.
Our end-to-end approach
ACQUISITION
From brand awareness to profiled lead generation. We identify specific targets on third-party platforms through campaigns designed to generate qualified leads. Our performance-based approach involves continuous testing and optimization to maximize conversion. Furthermore, our nurturing process includes data enrichment activities to increase the value of the leads generated.
ONBOARDING
We design bridge strategies to mitigate the risk of churn or the need for win-back. By identifying diverse pathways - gamified, ludic, educational, or promotional - we engage customers with high-interest content that fosters a stronger brand connection. This sets the foundation for a relationship built on mutual value exchange.
ENGAGEMENT
We focus on continuous engagement to maintain periodic user attention and keep the brand 'top-of-mind'. Our engagement platform features a library of over 20 ready-to-use mechanics, complete with front-end interfaces to ensure rapid time-to-market. We drive brand awareness and lead nurturing to perfectly pave the way for the subsequent loyalty phase.
LOYALTY
Our loyalty platform manages the entire user lifecycle (CLTV) to build behavioral and predictive strategies. Content, masterclasses, gamification, edutainment, and dynamic rewards are just some of the tools we use to drive attention and reactivity. Performance KPIs are monitored to identify the right 'boosting communications' for different user clusters (dormant, reactive, recurring, etc.). The result? We nurture and strengthen your digital communities.
Our loyalty platform manages the entire user lifecycle (CLTV) to build behavioral and predictive strategies. Content, masterclasses, gamification, edutainment, and dynamic rewards are just some of the tools we use to drive attention and reactivity. Performance KPIs are monitored to identify the right 'boosting communications' for different user clusters (dormant, reactive, recurring, etc.). The result? We nurture and strengthen your digital communities.
ADVOCACY
We transform loyalty into an indispensable corporate asset. Trust extends beyond the scope of a 'program,' generating a lasting sentiment that fuels advocacy. People truly care about the brand, share its values, and drive organic referrals. In this dimension, the brand can also launch an ESG loyalty strategy in support of the 2030 Agenda goals—acting as a spokesperson for concrete local actions and transforming the digital community into a participatory one.
ACQUISITION
From brand awareness to profiled lead generation. We identify specific targets on third-party platforms through campaigns designed to generate qualified leads. Our performance-based approach involves continuous testing and optimization to maximize conversion. Furthermore, our nurturing process includes data enrichment activities to increase the value of the leads generated.
