People. Value. Recognition.

Know your
People.

Believe in
their value.

Enjoy the
recognition.

Our Pillars

People: The individual is at the centre of all digital activity

Value: Unexpressed value is the goal to be identified and stimulated

Recognition: Recognising potential and returning an opportunity to the user in real time

Behavioral Loyalty

Behavioral loyalty is the constant attention of the brand for the user which permits increasing the value of the relationship and recognising the user in all his or her journeys, giving him or her back personalised benefits and experiences.

Our Martech Properties

Behavioural loyalty allows the brand to engage the entire customer base and/or supply chain through real time analysis of user behaviour.

"Loyalty is an attitude of the company towards the people it addresses"

Advice Lab

We accompany companies through the present and future challenges of data management and data monetization.

Download

OGR Tech: the international community to connect and get inspired.

Advice Group joins Turin-based technology and innovation hub OGR Tech

OGR Tech is one of the biggest and most important innovation hubs in Italy. Headquartered in the premises of the Officine Grandi Riparazioni, in the very heart of Turin, OGR Tech is the place to make connections and get inspired, a competitive and cutting-edge innovation hub that is home to businesses operating in a wide range of industries including AI, smart mobility, gaming and blockchain.

Behavioral loyalty starts again from Zero Party Data

User trust is the new oil of the data economy

In the IT sector, there is this intangible feeling that user profiles are mere commodities that brands exchange. We want to clarify the concept of behavioral marketing in the digital jungle of big data.

Surviving the cookie apocalypse

The revolution starts from scratch

Since the end of last year they have become a hassle. Zero, first, second and third party data are the new nightmare for marketing managers.

“What does it mean to do loyalty today?”

Awards & CSR

In the last 3 years Advice has received more than 20 national and international awards thanks to projects carried out for different industries: from FMCG to Utility and Sport.

International Loyalty Awards

Global Loyalty Program of the Year - Western Europe

2024

Client: Iren luce gas e servizi | Be Iren

Dubai

International Loyalty Awards

Best use of Gamification

2024

Client: Flying Tiger Copenhagen | App Flying Tiger Copenhagen

Dubai

International Loyalty Awards

Best Social (CSR) Initiative linked to Loyalty

2024

Client: Iren luce gas e servizi | Be Iren

Dubai

Turin HQ

Advice Group SpA

Turin HQ

We'd love to keep in touch

People. Value. Recognition.

Know your
People.

Believe in
their value.

Enjoy the
recognition.

Our Pillars

Behavioral Loyalty

Advice Lab

OGR Tech: the international community to connect and get inspired.

Advice Group joins Turin-based technology and innovation hub OGR Tech

Behavioral loyalty starts again from Zero Party Data

User trust is the new oil of the data economy

Surviving the cookie apocalypse

The revolution starts from scratch

Ride the change
talk to us!

Leave us your email address to download the PDF

Turin HQ

Advice Group SpA

Turin HQ

We'd love to keep in touch

People. Value. Recognition.

Know yourPeople.

Believe in their value.

Enjoy the recognition.

Our Pillars

Behavioral Loyalty

Advice Lab

OGR Tech: the international community to connect and get inspired.

Advice Group joins Turin-based technology and innovation hub OGR Tech

Behavioral loyalty starts again from Zero Party Data

User trust is the new oil of the data economy

Surviving the cookie apocalypse

The revolution starts from scratch

Ride the change talk to us!

Connect with us!

Leave us your email address to download the PDF

Know your
People.

Believe in
their value.

Enjoy the
recognition.

Ride the change
talk to us!