Insurance | Advicegroup

Industry

Loyalty for insurance companies

Insurance companies are facing some significant challenges, such as technological innovation, the digital transformation and the evolution of consumer behaviour. In a rapidly changing market and with increasing competition, loyalty is becoming a crucial element in maintaining competitiveness. Building and maintaining customer loyalty requires innovative strategies that integrate new technologies, deliver personalised experiences, and respond to changing consumer needs. Only in this way can insurance companies differentiate themselves and thrive in an increasingly dynamic context.

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\ Our point of view

Behavioural Loyalty for a personalised insurance experience

Behavioural Loyalty enables insurance companies to offer users a personalised and consistent experience across all touchpoints, recognising them in every interaction. This approach facilitates a continuous dialogue with customers that goes beyond simply renewing or activating policies, extending to broader issues and creating opportunities for cross-selling. Thanks to Behavioural Loyalty companies can better understand the requirements of customers, anticipate their needs and offer personalised solutions, strengthening the relationship and increasing the value perceived by the customer.

\ Insight

Continuous engagement: strengthening the relationship with customers and sales agents

Not only do we accompany you on the relationship journey with customers and potential customers, keeping their attention high through recursive engagement strategies, but we also strengthen the relationship with sales agents - key players in the insurance supply chain. These agents play a crucial role in the on-boarding of clients in loyalty programmes, acting as essential intermediaries in a widespread network of agencies, agents and sub-agents. Through a targeted continuous engagement strategy, we strengthen the bond not only with customers but also with your representatives in the field, ensuring a strong connection that supports growth and loyalty at all levels. Agents are not only consumer loyalty activators, but are also key players as onboarding tools for loyalty programmes. They play an essential role in guiding customers along the journey to loyalty, making them part of a valuable experience. For this reason, it is crucial that agents are also at the centre of the brand's attention. Incentivising agents not only motivates them but also amplifies the effectiveness of loyalty strategies, ensuring more a more seamless onboarding process and an optimal customer experience.

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Energy & Utility

In the energy & utility sector, interactions between brand and user are often perceived negatively, as in the case of receiving bills or people’s experience with customer care. These interactions can, however, be turned into opportunities for building customer loyalty. By adopting a loyalty strategy, it is possible to convert moments of potential frustration into opportunities to strengthen the bond with the brand, improve the customer experience, and build a positive customer relationship.

FMCG

In the fast moving consumer goods (FMCG) sector, characterised by frequent purchases of small quantities, a high level of competition and intense promotional pressure, the key to gaining visibility is to create and cultivate a community of loyal customers. Constantly interacting with these customers is essential to building a continuous dialogue and standing out in a highly competitive market. A well-structured loyalty strategy allows you to strengthen customer loyalty, incentivise repeat purchasing and build a sustainable competitive advantage.

Sport

Sport has an extraordinary educational value and represents an investment with benefits that become clear over time, contributing to the improvement of people’s state of health. It is not just a form of leisure, but an essential part of a society that is alive, civil, respected and evolved. Loyalty in sport is not just about supporting a team or an athlete, but also a commitment to promoting the positive values of sport and building a cohesive and healthy community. Investing in sport loyalty programmes means supporting the development of a stronger and more aware society.

Entertainment

Entertainment industry is one of the most dynamic and constantly evolving industries, a fundamental pillar of culture and the economy. Capable of profoundly influencing society, this sector not only reflects but also shapes cultural trends and social behaviour. Loyalty in entertainment plays a crucial role in creating connections with audiences, encouraging continuous participation and generating a significant economic impact. Building a base of loyal fans is essential to supporting growth and innovation in such a competitive and rapidly changing industry.

Retail

In today's world we are all hybrid consumers, moving seamlessly between the various touchpoints of the brand. Our spending habits are constantly evolving and, as a result, so are the omnichannel strategies that retailers must adopt to remain relevant to their audience. Loyalty in retail is no longer limited to collecting loyalty points but is based on creating consistent and personalised experiences across all channels. Adapting to these new dynamics is essential for maintaining the bond with customers and ensuring a customer experience that meets their continuously evolving expectations and needs.

Fashion

Fashion is not just a matter of wearing things; it is a powerful means of personal and cultural expression, capable of reflecting the identities and lifestyles of people throughout the world. In the fashion sector, loyalty is not limited to the quality of products but is based on a brand’s ability to connect deeply with the values, aspirations and emotions of customers. Creating loyalty programmes in fashion means enhancing this connection, transforming customers into brand ambassadors who see fashion as a reflection of their uniqueness and lifestyle.