WEKIT is a microservices cloud platform specifically designed for the Loyalty sector. Entirely developed in Italy, it is one of the most advanced solutions available on the market. Thanks to its flexibility in the use and combination of microservices, WEKIT enables the creation of an infinite number of Engagement and Loyalty solutions that are ideal for meeting the most complex needs. The platform is constantly updated and enriched with new features, staying always in step with the evolution of the market and offering cutting-edge tools for user engagement and loyalty.

The future of Engagement and Loyalty lies in mechanics that go beyond the static transactionality of traditional RFM (Recency, Frequency, Monetary Value) programmes. Thanks to microservices, it is possible to create a dynamic customer and behavioural experience capable of managing Behavioural Loyalty projects for large and diversified customer bases in consumption. The use of microservices allows us to develop a tailored mix of tools for each customer, adapting to specific needs and maintaining high levels of scalability. This flexibility makes it possible to design Engagement and Loyalty solutions that evolve according to market needs.

We use advanced analytical technologies to monitor users throughout their life cycle, highlighting their value through a proprietary algorithm that generates the Customer Value Index (CVI). This dynamic index adapts over time, varying according to how the user relates to the brand and interacts with the stimuli administered. The CVI combines behavioural and transactional information, offering a complete and evolving view of the value of each individual user.

WEKIT integrates a powerful analytical component that makes it possible to collect, analyse and cluster the behavioural and business information of users. Through business intelligence, machine learning and artificial intelligence technologies, the platform reclassifies information while highlighting patterns and relationships hidden in large volumes of data - often undetectable by traditional analytical methods. The WEKIT clustering algorithms aim to segment customers based on similar characteristics and behaviour, identifying specific "personas" within the customer base. This approach allows the company to create targeted marketing campaigns, increasing the likelihood of conversion and offering personalised and improved experiences.