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SDGs & ESG Loyalty

Guide your community toward a sustainable future through loyalty initiatives focused on Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) criteria. Through targeted loyalty projects it is possible to involve customers and stakeholders in activities that promote environmental, social and corporate sustainability, while consolidating their bond with the brand and contributing to a positive impact on the world.
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What we do

We develop projects in which individuals and the entire community can become active players in sustainable change. Through our initiatives we generate value for the ecosystem in which they live, giving back concrete value for every sustainable action taken. Each project is designed to actively involve people, transforming them into active players in change and encouraging behaviour that promotes sustainability and collective well-being.
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How we do it

We use unique and innovative technologies to measure community engagement on sustainability issues. These advanced tools allow us to assess, in real time, the effectiveness of the actions taken and to identify corrective actions needed to continuously optimise results. In this way we ensure that sustainable initiatives are always in line with the expectations of the community and that they generate a positive impact.

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Sustainable loyalty to meet the goals of the 2030 Agenda

Sustainability takes centre stage for consumers, who now prefer to interact with companies that adopt behaviour in line with their values. At the same time, companies are increasingly aware of their social role: they not only can, but must be spokespersons for a valued purpose, supporting social and environmental policies. In this context, every action must be in line with the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda. Loyalty thus becomes a fundamental driver for involving customers in journeys aimed at achieving sustainability goals, going beyond just business. In this way, companies can create a deeper bond with customers while promoting a positive impact on society and the environment.

Our work

Our experience through projects that are redefining the relationship dynamics between brands and consumers
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Sorgenia

Greeners

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Let's change the paradigm of loyalty together!

Conversion

Change unknown users into known users: identify the target of people with the highest probability of conversion and engage them in the journey that will lead them to become loyal customers. Through the use of data and advanced technologies, gain a better understanding of your audience and optimise each step of the conversion process.
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Engagement

Engage prospects and customers in fun and rewarding activities to increase interaction and strengthen their relationship with the brand. Using interactive experiences, improve engagement, stimulate active participation and create a lasting emotional bond with the public, transforming simple interactions into moments of value.
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Community

Create a community of people who share the same values as your brand and stimulate the relationship within walled gardens, transforming your company into a fully-fledged media centre. They are not just customers, but a network of people who share your vision. Loyalty comes from a sense of belonging: those who believe in your values don't just choose a product, they participate in something bigger. This secure environment enables you to better manage your data, personalise your user experience, and maximise your return on advertising investment.
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Behavioral Loyalty

Transform a customer into a loyal supporter of the brand. Build a lasting and meaningful relationship that goes beyond a simple transaction through personalised experiences and incentives targeted at customer needs and wishes. This approach strengthens brand engagement and increases customer value over time.
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Gamification

Rethink your loyalty strategy through gamification, a powerful tool to improve user engagement and retention. Accompany your customers throughout the entire lifecycle, enriching their digital experience with in-game elements that encourage participation and engagement. Gamification not only makes interactions more fun and engaging, it also helps increase loyalty and customer value over time.
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Trade loyalty

Support sell-out and enhance sell-in through a deep knowledge of the players in your distribution chain. Trade Loyalty strategies allow you to strengthen relationships with trading partners, incentivising sales and improving the effectiveness of operations throughout the supply chain. Getting to know your partners better enables you to offer targeted incentives and personalised support to promote business growth and optimise the brand’s presence on the market.
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Content Loyalty

Engage users in a relationship journey with the brand, based on values and shared interests, with which they can identify and recognise themselves. This approach creates an authentic bond, strengthening the emotional connection and promoting lasting relationships.
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Advice Group SpA