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Our technologies enable us to create value-based, two-way relationships between brands and people.

A different approach to Recognition

Today, loyalty means recognising the user and creating a personalised relationship with him or her based on a continuous exchange of value through the mapping and analysis of data in real time.
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Advice Dashboard
Overview
User
Cluster Users
ex Sleepers
CVI CLUSTER:
75
SPESA MEDIA:
8,5$
ACTIVITY RATE:
87%
View all view all call to action icon
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Action:
Download coupon
40%
60%
Store fisico
Ecommerce
Codes Member Get Member
Number of codes
56.611
Generation codes Member get Member
We really recognize your people
Users' trends
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70%
01. Completed experiences
60%
02. Coupons used on e-commerce
85%
03. Marketing consent
55%
04. Completed surveys
CVI proprietary algorithm
The Customer Value Index (CVI) is an algorithm that assigns a dynamic value to each individual user by mixing classic transactional metrics with behavioural information (e.g. responsiveness, interaction, sharing).
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Be

+

Need
Reaction
Involvement

Redefinition
of cluster

Have

Recency
Frequency
Monetary Value

Reaction Branding Social Action Monetary Value Frequency Recency
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Through the assignment of a performance indicator (CVI) we monitor "what the user does" and "how he or she does it", over time.
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Customer
Value
Index
Our main key performance indicators
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REACTIVITY
Ability to react to proposed stimuli
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INTERACTION
Frequency of brand interaction
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SHARING
Propensity to share
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RECENCY
How long ago did a user make a purchase
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FREQUENCY
How frequently does a user make a purchase
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MONETARY VALUE
How much does a user spend on average
Plug&Play platform
The suite of Advice ready to use products
What is Leevia?

MAIN FEATURES

  • ENGAGEMENT
  • LEAD GENERATION 

Leevia is the SaaS platform acquired by Advice and which is specialised in the creation and management of online contests that engage communities, generate leads and create brand awareness on the main social networks.

What is Gamido?

MAIN FEATURES

  • ENGAGEMENT
  • LOYALTY
  • GAMIFICATION

Gamido is a platform that integrates engagement, loyalty and membership services through the use of gamification as an element of competition and entertainment. 

What is Didoost?

MAIN FEATURES

  • LEARNING & CONTENT MANAGEMENT
  • GAMIFICATION & CHALLENGE
  • SHOP & 1to1 MANAGEMENT 

Didoost is a platform for building edutainment and content community projects. A digital academy conceived for b2b and b2c targets, useful for providing all-in-one learning, retention and loyalty tools: teaching and boosting in just one tool! The on-demand learning system, the gamification content and the accumulation of training credits and personalised experiences are its plus features.

 

Cos'è BeMap?

PRINCIPALI FUNZIONALITÀ:

  • OCR
  • CHECK & WIN
  • BASKET ANALYSIS

BEMAP è una piattaforma OCR per la recognition di importi e prodotti su scontrini cartacei per la validazione ai fini di contest e loyalty transazionali di Advice Group.
Puoi individuare prodotti, validare gli scontrini, bloccare le fraudolenze e gestire dinamiche di cluster RFM.

Together to ride the change
Technological partnerships allow us to integrate securely with any system
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Advice is part of the Oracle PartnerNetwork programme, which is designed to accelerate the transition of data to the cloud and drive significant results on a global basis. Our partnership with Oracle allows us to create and deliver best-in-class cloud solutions that meet the widest range of customer needs.


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Advice is a partner of Salesforce, a leading company in CRM solutions for small and large companies. Thanks to integrations with the most used Salesforce modules, Advice offers its clients a solid and far-reaching technological solution.


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Advice uses Amazon AWS as a cloud provider, which allows Advice's proprietary Loyalty platform to inherit security policies and comply with the latest regulations on privacy and security of processed data (GDPR). Amazon distributes a shared responsibility model to its partners, which defines the perimeters of jurisdiction on security and infrastructure.


Loyalty Heroes

Visionary cross-sector marketers to inspire, learn and compare different realities, sharing a single goal: to transform the concept of loyalty into a brand attitude towards the entire customer base and/or supply chain.

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