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Behavioral Loyalty

Transform a customer into a loyal supporter of the brand. Build a lasting and meaningful relationship that goes beyond a simple transaction through personalised experiences and incentives targeted at customer needs and wishes. This approach strengthens brand engagement and increases customer value over time.
Behavioral-Loyalty_DEF-min
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What we do

We assist companies in the transition to Behavioural Loyalty, going beyond the traditional concept of loyalty based on RFM (Recency, Frequency, Monetary) business metrics in favour of user behaviour. We put the person at the centre of every strategy, mapping behaviour and the relationship with the brand. We deepen the awareness of Customers to become relevant in their daily lives, creating meaningful connections.
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How we do it

We build complex projects in which the person’s value is not limited to simply uploading a proof of purchase. We go further, including behavioural missions that accompany the user throughout their relationship with the brand. These missions make it possible to bring out interests, intentions, responsiveness to stimuli, content exploration and information sharing. Through this approach, we generate authentic trust and loyalty.

\Insight

Loyalty beyond transactions

Today, building customer loyalty is an essential prerogative for the brand, characterised by continuous and targeted attention throughout the customer life cycle. An effective loyalty strategy must be able to generate value, not only in the context of the purchasing process but also in fostering a daily and meaningful interaction between the user and the brand. This principle is reflected in the concept of “Behavioural Loyalty”, a multi-channel approach that integrates advanced digital solutions, business intelligence technologies and machine learning. These tools make it possible to acquire in-depth knowledge of the individual Customer, capturing tastes, preferences and trends and thus allowing the construction of personalised relationship paths that evolve over time.

Our work

Our experience through projects that are redefining the relationship dynamics between brands and consumers
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Eolo

EOLOxMe
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Edison

EdisonVille
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Coca Cola

A boosting activity to stimulate drive to store
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Mukki

The community that enhances the brand

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Let's change the paradigm of loyalty together!

Conversion

Change unknown users into known users: identify the target of people with the highest probability of conversion and engage them in the journey that will lead them to become loyal customers. Through the use of data and advanced technologies, gain a better understanding of your audience and optimise each step of the conversion process.
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Engagement

Engage prospects and customers in fun and rewarding activities to increase interaction and strengthen their relationship with the brand. Using interactive experiences, improve engagement, stimulate active participation and create a lasting emotional bond with the public, transforming simple interactions into moments of value.
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Community

Create a community of people who share the same values as your brand and stimulate the relationship within walled gardens, transforming your company into a fully-fledged media centre. They are not just customers, but a network of people who share your vision. Loyalty comes from a sense of belonging: those who believe in your values don't just choose a product, they participate in something bigger. This secure environment enables you to better manage your data, personalise your user experience, and maximise your return on advertising investment.
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SDGs & ESG Loyalty

Guide your community toward a sustainable future through loyalty initiatives focused on Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) criteria. Through targeted loyalty projects it is possible to involve customers and stakeholders in activities that promote environmental, social and corporate sustainability, while consolidating their bond with the brand and contributing to a positive impact on the world.
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Gamification

Rethink your loyalty strategy through gamification, a powerful tool to improve user engagement and retention. Accompany your customers throughout the entire lifecycle, enriching their digital experience with in-game elements that encourage participation and engagement. Gamification not only makes interactions more fun and engaging, it also helps increase loyalty and customer value over time.
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Trade loyalty

Support sell-out and enhance sell-in through a deep knowledge of the players in your distribution chain. Trade Loyalty strategies allow you to strengthen relationships with trading partners, incentivising sales and improving the effectiveness of operations throughout the supply chain. Getting to know your partners better enables you to offer targeted incentives and personalised support to promote business growth and optimise the brand’s presence on the market.
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Content Loyalty

Engage users in a relationship journey with the brand, based on values and shared interests, with which they can identify and recognise themselves. This approach creates an authentic bond, strengthening the emotional connection and promoting lasting relationships.
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Case Studies

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Advice Group SpA