EOLO, a company in the TELCO sector founded to fight the digital divide by taking the internet to places it did not currently reach, chose Advice to give value and well-being to local areas based on the actions of its customers.

In recent years EOLO has seen its customer base increase fivefold, and has therefore needed to guarantee its connection service to a wider customer base. At the same time, it had to address the need to build a valuable relationship with its customers through a journey to achieve people-centric behavioural loyalty.

This is how EOLOxME was launched, a behavioural loyalty programme in which individual users can create their own imaginary country, defining its name, coat of arms and motto. Finally, he becomes mayor! Users are also involved in missions and activities that stimulate their continuous interaction and allow them to accumulate value.