Sorgenia is one of the main Italian energy operators. It positions itself on the market as a green-oriented company that communicates with its users using a totally digital approach. In 2020 it launched Greeners, a manifesto for environmental sustainability for which Sorgenia is the national spokesperson.  

Greeners is Sorgenia's walled garden, the place where the brand interacts with its customers and involves them in environmentally and socially sustainable projects. In this way Sorgenia collects first and second-part information, useful for building an ongoing dialogue with its customers, sending them dedicated prompts regarding their passions and mapped interests. The strategy is aimed at enhancing data enrichment, retention and business development.

IPIÙ embraces a philosophy of paying constant attention to a broad range of users. This is fully represented in the theme badges, designed for different categories of people and not only motorists. The programme is housed in a dedicated app in which users can visualise their progress, participate in suggested missions and collect badges to access confidential attention and special rewards related to their interests.