Snaitech, one of the main licensees for the management of authorised gambling in Italy, turned to Advice to redefine its rules of engaging with people by establishing a relationship that went beyond mere transactions. 

With the entry into force of the ‘Dignity Decree’ in Italy, any form of advertising related to gambling and betting activities was prohibited. Snaitech has turned this restriction into an opportunity with the Snaifun project: a sports culture app, designed for the sole purpose of having fun alone or with friends. A space for free playing, unconditioned by transactional drivers. 

Snaifun is Snaitech's Sport Edutainment app, entirely based on a behavioural loyalty strategy. A playing tool that integrates aspects of sports culture and constantly updated information content. The strategy pursues objectives that are totally disconnected from the business, instead supporting the free participation of users who choose between different activities offered to stimulate attention and continuous engagement; these include quizzes, games, predictions, instant win competitions, sports editorials, and inspirational content related to the world of sport.