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Engagement

Engage prospects and customers in fun and rewarding activities to increase interaction and strengthen their relationship with the brand. Using interactive experiences, improve engagement, stimulate active participation and create a lasting emotional bond with the public, transforming simple interactions into moments of value.
Engagement-min
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What we do

We develop projects aimed at supporting the continuous engagement of prospects and customers, with the objective of building proprietary databases already complete with the necessary consents. Through effective strategies, we improve brand awareness and strengthen the relationship with the public, transforming contacts into valuable resources for the business.
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How we do it

We have over 20 engagement tools and ready-to-use digital contests, designed to activate and generate massive and qualified customer bases. Each activity can be integrated with a personalised chatbot to support your lead-nurturing strategy, facilitating user engagement and improving lead conversion.

\Insight

Contest Marketing: The Power of Engagement

Contests are an effective tool to acquire qualified contacts, which can be transformed into customers through specific lead nurturing activities. Contest marketing is a set of strategic techniques within a digital strategy. Unlike static content, contests allow users to actively participate, increasing their engagement. The continuous use of contests, included in a broader Engagement and Loyalty strategy, allows the brand not only to achieve tactical objectives but also to acquire a broader strategic vision. This vision allows you to map user behaviour and better understand how the public interacts with the different activities proposed.

Our work

Our experience through projects that are redefining the relationship dynamics between brands and consumers
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Bauli

Bauli Community
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Kraft Heinz - Plasmon

Digital collection to improve loyalty and sell-out
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Azerbaijan Pavilion

Loyalty programme to increase incoming tourism

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Let's change the paradigm of loyalty together!

Conversion

Change unknown users into known users: identify the target of people with the highest probability of conversion and engage them in the journey that will lead them to become loyal customers. Through the use of data and advanced technologies, gain a better understanding of your audience and optimise each step of the conversion process.
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Community

Create a community of people who share the same values as your brand and stimulate the relationship within walled gardens, transforming your company into a fully-fledged media centre. They are not just customers, but a network of people who share your vision. Loyalty comes from a sense of belonging: those who believe in your values don't just choose a product, they participate in something bigger. This secure environment enables you to better manage your data, personalise your user experience, and maximise your return on advertising investment.
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Behavioral Loyalty

Transform a customer into a loyal supporter of the brand. Build a lasting and meaningful relationship that goes beyond a simple transaction through personalised experiences and incentives targeted at customer needs and wishes. This approach strengthens brand engagement and increases customer value over time.
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SDGs & ESG Loyalty

Guide your community toward a sustainable future through loyalty initiatives focused on Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) criteria. Through targeted loyalty projects it is possible to involve customers and stakeholders in activities that promote environmental, social and corporate sustainability, while consolidating their bond with the brand and contributing to a positive impact on the world.
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Gamification

Rethink your loyalty strategy through gamification, a powerful tool to improve user engagement and retention. Accompany your customers throughout the entire lifecycle, enriching their digital experience with in-game elements that encourage participation and engagement. Gamification not only makes interactions more fun and engaging, it also helps increase loyalty and customer value over time.
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Trade loyalty

Support sell-out and enhance sell-in through a deep knowledge of the players in your distribution chain. Trade Loyalty strategies allow you to strengthen relationships with trading partners, incentivising sales and improving the effectiveness of operations throughout the supply chain. Getting to know your partners better enables you to offer targeted incentives and personalised support to promote business growth and optimise the brand’s presence on the market.
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Content Loyalty

Engage users in a relationship journey with the brand, based on values and shared interests, with which they can identify and recognise themselves. This approach creates an authentic bond, strengthening the emotional connection and promoting lasting relationships.
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Advice Group SpA