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Digital collection to improve loyalty and sell-out

Una digital collection per migliorare loyalty e sell-out

Other:

Kraft Heinz - Plasmon

Project:

Plasmotti

Project Type:

Digital Collection

Goals:

Sell-out strategy, Database Building, Ongoing programme

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Brief

The Plasmotti project supports the brand in its relationship with its end consumers through a sell-out strategy and it allows the making of a behavioural database. Consumers are engaged through instant win games and involved in a digital collection.

 

 

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redemption

Member get member

Expand your customer base with invitation codes and collect the input of those invited in full confidentiality to test their likelihood of referral.

Video contests

Reward the most creative video in your community: generate high-quality content, stimulate interaction and attract interest in the brand.

Instant win

A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.

Wallet (earn & burn)

Give back value in real time in the form of points: choose the currency that best suits the program and add to users’ wallets after they perform certain actions.

Collect points

Encourage users to actively engage with the program and brand by offering them a tangible incentive in the form of points to redeem rewards and benefits.

Rewards catalogue

Collect all benefits and rewards in a catalogue with images of and information on the individual rewards.

Surveys

A simple tool to collect information and feedback in a structured way that can be integrated with existing systems.
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