Loyalty in fashion | Advicegroup

Industry

Loyalty in fashion

Fashion is not just a matter of wearing things; it is a powerful means of personal and cultural expression, capable of reflecting the identities and lifestyles of people throughout the world. In the fashion sector, loyalty is not limited to the quality of products but is based on a brand’s ability to connect deeply with the values, aspirations and emotions of customers. Creating loyalty programmes in fashion means enhancing this connection, transforming customers into brand ambassadors who see fashion as a reflection of their uniqueness and lifestyle.

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\ Our point of view

Loyalty in fashion and luxury goes beyond the cost-point

In the fashion and luxury markets, loyalty moves away from the traditional cost-point concept typical of other sectors. Consumers in this segment want to be treated as VIPs, receiving recognition and rewards in exchange for their affection for the brand regardless of their spending capacity. It is essential to create valuable experiences that make customers feel special and appreciated, enhancing their loyalty not only through exclusive offers but also with a personalised service that reflects the uniqueness of the brand and of the customers themselves.

\ Insight

Recognition model: put the customer at the centre of the shopping experience

We help you put your customers at the centre of the shopping experience, recognising them at every touchpoint, both physical and digital, that they visit. Through the implementation of an advanced recognition model, we explore new ways and tools to better connect with the public. This approach allows you to offer personalised experiences, build stronger relationships, and increase customer loyalty thanks to a deeper understanding of needs and behaviour.

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Energy & Utility

In the energy & utility sector, interactions between brand and user are often perceived negatively, as in the case of receiving bills or people’s experience with customer care. These interactions can, however, be turned into opportunities for building customer loyalty. By adopting a loyalty strategy, it is possible to convert moments of potential frustration into opportunities to strengthen the bond with the brand, improve the customer experience, and build a positive customer relationship.

FMCG

In the fast moving consumer goods (FMCG) sector, characterised by frequent purchases of small quantities, a high level of competition and intense promotional pressure, the key to gaining visibility is to create and cultivate a community of loyal customers. Constantly interacting with these customers is essential to building a continuous dialogue and standing out in a highly competitive market. A well-structured loyalty strategy allows you to strengthen customer loyalty, incentivise repeat purchasing and build a sustainable competitive advantage.

Sport

Sport has an extraordinary educational value and represents an investment with benefits that become clear over time, contributing to the improvement of people’s state of health. It is not just a form of leisure, but an essential part of a society that is alive, civil, respected and evolved. Loyalty in sport is not just about supporting a team or an athlete, but also a commitment to promoting the positive values of sport and building a cohesive and healthy community. Investing in sport loyalty programmes means supporting the development of a stronger and more aware society.

Entertainment

Entertainment industry is one of the most dynamic and constantly evolving industries, a fundamental pillar of culture and the economy. Capable of profoundly influencing society, this sector not only reflects but also shapes cultural trends and social behaviour. Loyalty in entertainment plays a crucial role in creating connections with audiences, encouraging continuous participation and generating a significant economic impact. Building a base of loyal fans is essential to supporting growth and innovation in such a competitive and rapidly changing industry.

Retail

In today's world we are all hybrid consumers, moving seamlessly between the various touchpoints of the brand. Our spending habits are constantly evolving and, as a result, so are the omnichannel strategies that retailers must adopt to remain relevant to their audience. Loyalty in retail is no longer limited to collecting loyalty points but is based on creating consistent and personalised experiences across all channels. Adapting to these new dynamics is essential for maintaining the bond with customers and ensuring a customer experience that meets their continuously evolving expectations and needs.

Telco

In the telecommunications sector - characterised by high saturation, poorly differentiated offerings and a high rate of brand switching - the real challenge is to create and maintain valued relationships with customers. To stand out in such a competitive market it is essential to go beyond simple promotional offers and to focus on building authentic customer loyalty. This involves offering personalised experiences, recognising and rewarding customer loyalty, and establishing lasting connections that go beyond the price and technical characteristics of the services.