Petrol | Advicegroup

Industry

Loyalty in the petrol sector

Against a landscape in which consumers are increasingly adopting hybrid and alternative solutions for their mobility, the real challenge for companies in the petrol sector is to create loyalty that goes beyond simple consumption or repeated filling up. To stand out in an ever-changing market it is essential to build relationships based on added value, offering personalised experiences, innovative loyalty programmes and complementary services that respond to new customer needs. This approach not only strengthens the connection with the brand, but also turns the act of filling up into an opportunity to retain and engage consumers in a meaningful way.

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\ Our point of view

Build valued relationships with all customers

In the petrol sector we do not focus exclusively on high-consumers and high-spenders. Our goal is to build a valued relationship with everyone who interacts with the brand, regardless of the frequency of filling up or the quantity of petrol bought. Through this inclusive strategy we gather valuable information about users, allowing us to deepen our knowledge of the entire customer base. This approach not only values each individual customer but also makes it possible to personalise offers and communications, creating stronger connections with the entire audience.

\ Insight

Data enrichment: gaining an in-depth knowledge of the customer base to activate co-marketing and partnerships

We help companies gather detailed information about users in order to learn more about their customer base and engage with it over time. Through targeted data enrichment activities, we allow companies to obtain a complete and in-depth view of their customers, thus activating co-marketing strategies and partnerships with brands in-line with the interests of their audience. This approach enables the creation of more relevant and personalised connections, maximising campaign effectiveness and improving return on investment.

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Our works

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Energy & Utility

In the energy & utility sector, interactions between brand and user are often perceived negatively, as in the case of receiving bills or people’s experience with customer care. These interactions can, however, be turned into opportunities for building customer loyalty. By adopting a loyalty strategy, it is possible to convert moments of potential frustration into opportunities to strengthen the bond with the brand, improve the customer experience, and build a positive customer relationship.

FMCG

In the fast moving consumer goods (FMCG) sector, characterised by frequent purchases of small quantities, a high level of competition and intense promotional pressure, the key to gaining visibility is to create and cultivate a community of loyal customers. Constantly interacting with these customers is essential to building a continuous dialogue and standing out in a highly competitive market. A well-structured loyalty strategy allows you to strengthen customer loyalty, incentivise repeat purchasing and build a sustainable competitive advantage.

Sport

Sport has an extraordinary educational value and represents an investment with benefits that become clear over time, contributing to the improvement of people’s state of health. It is not just a form of leisure, but an essential part of a society that is alive, civil, respected and evolved. Loyalty in sport is not just about supporting a team or an athlete, but also a commitment to promoting the positive values of sport and building a cohesive and healthy community. Investing in sport loyalty programmes means supporting the development of a stronger and more aware society.

Entertainment

Entertainment industry is one of the most dynamic and constantly evolving industries, a fundamental pillar of culture and the economy. Capable of profoundly influencing society, this sector not only reflects but also shapes cultural trends and social behaviour. Loyalty in entertainment plays a crucial role in creating connections with audiences, encouraging continuous participation and generating a significant economic impact. Building a base of loyal fans is essential to supporting growth and innovation in such a competitive and rapidly changing industry.

Retail

In today's world we are all hybrid consumers, moving seamlessly between the various touchpoints of the brand. Our spending habits are constantly evolving and, as a result, so are the omnichannel strategies that retailers must adopt to remain relevant to their audience. Loyalty in retail is no longer limited to collecting loyalty points but is based on creating consistent and personalised experiences across all channels. Adapting to these new dynamics is essential for maintaining the bond with customers and ensuring a customer experience that meets their continuously evolving expectations and needs.

Fashion

Fashion is not just a matter of wearing things; it is a powerful means of personal and cultural expression, capable of reflecting the identities and lifestyles of people throughout the world. In the fashion sector, loyalty is not limited to the quality of products but is based on a brand’s ability to connect deeply with the values, aspirations and emotions of customers. Creating loyalty programmes in fashion means enhancing this connection, transforming customers into brand ambassadors who see fashion as a reflection of their uniqueness and lifestyle.