brandforum_logo_tale_bauli_logo_quadrato

\ Case Study

Bauli Community

The cross-brand engagement strategy

Other:

Bauli

Project:

Bauli Community

Project Type:

Customer Activation

Goals:

Up&cross selling, Database building & enriching, Engagement

Slide Image

Brief

The Bauli Group, a century-old leader in bakery products for special occasions and everyday consumption, chose Advice Group as a technological and strategic partner in continuously managing the digital promotion of the Group's products. 
Slide Image

Challenge

Bauli turned to Advice in order to map the behaviour of users in relation to cross-brand activities. This would facilitate the construction of a direct and personalised dialogue with consumers over time and to support business activities. 

Slide Image

Solution

To engage both existing customers and prospects a continuous engagement strategy was developed, organised on different waves and involving the Group's different brands. The project is based on the concepts of modularity and scalability of the underlying technology platform, guaranteeing high-level performance in support of cross-selling dynamics. 

\ Case Study

Results

2,7

Activity Rate

plays on average per user

91%

Engagement

users who complete the experience

\ WEKIT

Microservices

Member get member

Expand your customer base with invitation codes and collect the input of those invited in full confidentiality to test their likelihood of referral.

QR codes, unique codes, keywords

Generate unique codes to connect the physical and digital worlds and to map users on non-integrable systems. An example? Codes in packs!

Coupons

Create personalised coupons by type of reward and manage physical or digital rewards or with a selection of sizes or categories.

Giveaways

The fastest way to ensure a high conversion rate and generate profiled leads: users fill out a contact form and participate in a final prize draw!

Instant win

A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.

Levels/statuses

Levels or statuses are goals that users can achieve through their involvement in the loyalty program.

Challenge

Create a dynamic environment, generate interaction between users and challenge your community in fun and rewarding challenges.

Missions

Unlike badges, missions are time limited. Users can be challenged to perform one or more actions within a short period of time.

Wallet (earn & burn)

Give back value in real time in the form of points: choose the currency that best suits the program and add to users’ wallets after they perform certain actions.

Collect points

Encourage users to actively engage with the program and brand by offering them a tangible incentive in the form of points to redeem rewards and benefits.

Final draw

Asynchronously reward users’ online or offline actions through a final draw between a defined number of eligible people.

Progressive profiling

Each user can enrich their profile through preferences, surveys and crowdsourcing.

Editorials

Educate your users on certain topics by supplementing the program with articles and editorial content managed entirely by the backend.

Trivia quizzes

Engage users with a quiz that tests their knowledge. After answering the questions, users will find out if they have earned the chance to participate in a final draw.

Surveys

A simple tool to collect information and feedback in a structured way that can be integrated with existing systems.
Discover them all

\Case Study

Explore more projects

Our experience at the service of companies
Discover them all
article image

Kraft Heinz - Plasmon

Digital collection to improve loyalty and sell-out
article image

Sammontana - Tre Marie

Accademia Tre Marie
article image

Barilla

The digital collection of Barilla customers
article image

Sammontana

Map stores establishing a value relationship with agents
article image

Coca Cola

A boosting activity to stimulate drive to store
article image

Lavazza

How to increase sell-in in the Eni Café&Shop stores

Careers
Contacts
Info
Advice Group SpA