menu
it | en | es
it | en | es

Home

What We Do

Clients

Buzz

Since 2006

Work with Us

Find us

The privilege of being Agos customers

PROJECT SHEET

Title: Agos Brand Activation
Client: Agos
Country: Italia
Type of project: Brand Activation
Tools: Customer Data Platform; Loyalty Currency Platform
Goals: #CustomerBaseActivation #BrandAwareness #ChurnPrevention

BRIEFING

Agos is an Italian financial institution that has been operating in the consumer credit sector for 30 years. The company provides consumer credit through personal loans, retailers loans, credit cards, salary backed loans and leases.

Agos has entrusted Advice to create a loyalty program that targets Agos clients with the aim of increasing brand awareness and lowering churn rate.

LE NOSTRE SOLUZIONI

The strategy we implemented consists in the execution of recurring engagement activities to engage clients on a continuous basis and forge a valuable, long-lasting relationship with them.

The campaign applies to both Agos cards and loans and it reflects Agos’ intention to return value to customers, a value that equals the amount of money spent or loaned. The high participation rate registered in every wave of the campaign proves its success.

The project runs on Advice’s Customer Data Platform WEKIT. The platform enables Agos to track user behavior and collect behavioral data that enriches Agos database in real time, thus the creation of user clusters that are targeted with personalized communications to support the goals of the campaign in terms of business and retention.

In addition, the recurring administration of surveys to Agos customer base allows the brand to enrich its database with valuable information that will help plan future marketing strategies.

RESULTS/BENEFITS

+21%
Engagement
The increase of users engaged
between the first and second wave
+100%
Click&Win
The second wave saw a
doubling of plays per user
20%
Survey
Customers who complete
the surveys cross edition

WE ARE
PROGRESS
MARKETING
THINKERS

ADVICE GROUP
P.IVA: 09322540015
REA TO-1042718
Cap. Soc. 136.989 €
INT. VER.
tel. +39 011 9537700

FIND US

TURIN HQRome
Bari

AFFILIATES

LIMAMEXICO CITYPRISTINA

CERTIFICATIONS

PARTNERSHIP

FOLLOW US

© Advicegroup 2019 | Codice Etico · Modello Organizzativo 231 | Privacy Policy · Cookie

All contents of this website are the exclusive property of Advice Group SpA; they are reserved and protected by the current regulations for the protection of intellectual property rights. Any illicit and/or unauthorized use shall be considered illegal in accordance with Italian law no. 633/41. www.advicegroup.it 2019
‹ Precedente Torna ai clienti Successivo ›
‹ Precedente Torna ai clienti Successivo ›

Informativa Cookies

Questo sito utilizza solo cookies tecnici.
Se vuoi saperne di più clicca qui.
Se chiudi questo banner acconsenti all’uso dei cookies.