We accompany companies through the present and future challenges of data management and data monetization.
Set of processes governing the data life cycle: from collection to management and security
01. Preliminary analysis and definition of quantitative and qualitative rules on data acquisition and management.
02. Consulting for the creation of data-driven corporate assets with compliance and tax optimisation objectives.
03. Legal advice on the design and development of promotional and lead generation campaigns.
Behavioral loyalty starts again from Zero Party Data
User trust is the new oil of the data economy
In the IT sector, there is this intangible feeling that user profiles are mere commodities that brands exchange. We want to clarify the concept of behavioral marketing in the digital jungle of big data.
Surviving the cookie apocalypse
The revolution starts from scratch
Since the end of last year, they have become a hassle. Zero, first, second and third party data are the new nightmare for marketing managers.