Type of project: Engagement program
Tools: Customer Data Platform
Goals: Engagement #brandawareness #membergetmember
Snaitech S.p.A is one of the leading licensees for the management of authorized games in Italy.
After the implementation of the Decreto Dignità (“Dignity Decree”), Snaitech asked Advice to develop a program that moves away from the world of betting and aims at raising brand awareness and increasing engagement among users.