Type of project: Behavioural Communty
Tools: Customer Data Platform
Objectives: #ChurnPrevention #BrandPositioning #Retention
Energy provider Sorgenia champions environmental sustainability in Italy with Greeners, a gamification program that aims at Sorgenia’s digital-oriented customer base. Greeners is a platform that can be accessed across multiple channels, a community where Sorgenia interacts with their clients directly. Greeners was designed to build brand awareness, increase retention, and develop a green positioning strategy.