Title: Para Variar
Type of project: Brand Activation and Digital Collection
Tools: Customer Data Platform
Goals: #Engagement #DataBaseBuilding #Up-selling and #Cross-selling
Costa belongs to the Molitalia Group, which in turn is part of the Carozzi group, a food leader in the Peruvian mass consumption market.
Molitalia required the implementation of a strategy with a double purpose: boosting sales and increasing the rotation frequency of slower moving products on the one hand, and the creation of a consumer database to plan marketing activities on the other.