WEKIT

The future of engagement and loyalty lies in mechanics that go beyond the static transactions of traditional RFM (Recency, Frequency, Monetary) programs. Thanks to microservices, it is possible to create a dynamic, behavior-based customer experience capable of managing behavioral loyalty projects for large and diverse customer bases. Today, companies seek modular and interchangeable architectures that allow them to experiment and evolve their digital ecosystem by replacing individual components. WEKIT stands out for its extreme versatility: its services act as small "particles" that can be used as standalone tools or for a complete platform migration.

WEKIT features brick-power: the sequence of microservices directly impacts strategic outcomes. A simple instant win positioned before or after user profiling can alter program performance, significantly influencing user participation.

The extreme modularity of WEKIT’s microservices allows for a tailor-made tool mix for every client, adapting to specific needs while maintaining high scalability. This results in Engagement and Loyalty solutions that evolve alongside market demands, helping companies differentiate their strategy across different countries while ensuring projects comply with both business objectives and local regulations.

WEKIT integrates a powerful analytical component to collect vast amounts of transactional and behavioral data from various physical and digital touchpoints. Utilizing Qlik technology, the platform offers complete freedom in data visualization settings, providing deep insights that reveal behavioral patterns not immediately evident. Dashboards can be accessed constantly (24/7). Users can download reports in CSV or XLS formats and build new charts to investigate specific correlations. This information is used to design targeted customer journeys and "boosting communications" that drive business performance.

WEKIT is a robust platform whose quality and security fall within the scope of Advice’s ISO 27001 and ISO 9001 certifications. Vulnerability assessments and penetration tests are conducted periodically and upon request, in full compliance with the European NIS2 Directive.

Data security is based on AES-256 end-to-end encryption, applied to both data at rest and in transit, managed via TLS protocols. Database backups and automated recovery tests are performed daily to ensure business continuity. OAuth2 authentication guarantees multi-factor access (MFA) through a role-based approach, with granular permission activation for platform access and operations.

All events are recorded in immutable logs and analyzed by a SIEM to highlight anomalous behavior patterns.*