The new shareholders are entering the company's capital by acquiring the stake held by HAT sgr, subscribing to a further capital increase dedicated to implementing technological developments and executing M&A operations, in preparation for the completion of the group's "user-centric" offering.
The goal is to position the Advice Group as a distinctive player in innovative marketing based on 100% made in Italy technology, able to offer companies a single end-to-end martech solution: from the user activation phase, to conversion, through to the loyalty phase.
After the acquisition of Leevia srl and the excellent results obtained at the beginning of 2021, the group, led by the founding partner and CEO Fulvio Furbatto, aims to thereby consolidate its proprietary technology and expand the go-to-market, by identifying a structured target in the activation phase of “unknown” users, in order to achieve the ambitious industrial growth plan, shared with new investors.
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