Fulvio Furbatto retraces the fundamental steps that led the Advice Group to the important goals achieved today: from the intuition that led to the creation of the first digital collection in Italy, to the challenges faced over the years.
The interview focuses on a fundamental question: what is behavioural marketing?
In fact, it has become essential for companies to reformulate the concept of loyalty, moving beyond the transactional approach and focusing on user behaviour towards the brand.
We're closing the first half of 2021 with a growth of over 50% on historical indicators: our best performance ever.
Purchasing behaviour no longer represents the true potential of customers. Could gamification change the paradigm?
Aegida Investments and the Metrika Tech Fund, supported by ABC Capital Partners, are taking over the stake held by HAT sgr and subscribing to a capita...
Enzo Argante, host of the Terzo Canale Show, interviews Rossana Bianco, Head of Strategic Marketing at Sorgenia, and Lorenzo Usai, Business Developmen...
The martech company is thus expanding its range of technological solutions applied to digital marketing.
Behind each speaker is a world waiting to be discovered. Hence the TEDxTorino app: a place to highlight all the content that revolves around each spea...
The ban on sports competitions and the reopening of empty stadiums has led to a wild rush for clubs to digitalize their relationship with fans - often...
After an eventful 2020, 2021 seems to be all about Zero Party Data.
Behavioral loyalty starts again from Zero Party Data.
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