MyPLI, the PETRONAS app created to increase the loyalty of workshops, boosting the business of the entire distribution network
A two-way dialogue tool created to improve relationships with workshops, agents, and distributors
The new MyPLI app is a true ecosystem that aggregates existing services and tools developed specifically to improve the relationship between PETRONAS Lubricants International (PLI) and its mechanical workshops - around 1600 in Italy - as well as to support other channel partners, agents, and distributors.
Applied to the world of trade incentives, the behavioural loyalty strategy facilitates volume goals on the one hand, while on the other it guarantees access to various services designed for daily work; it also offers direct access to rewards and generates opportunities for community, making it easier to register for dedicated events.
Special features of MyPLI are the graphical interface and a user experience that is customised for each user right from the early stages of registration. Each channel partner can see the progress towards their goal in real time when they open the app and evaluate actions to help them achieve it. It is thus an interactive tool that guarantees constant performance monitoring for business growth for the entire network.
Last but not least, the app is also a two-way, interactive dialogue tool, designed to gather feedback from workshop managers, from the most used products to the most requested services. A direct line to support retailers by making their business more efficient.
MyPLI is a behavioural loyalty project that works in two directions: on the one hand, it consolidates the relationship between PETRONAS and its network of workshops, while on the other, it offers the company the opportunity to get its internal departments to work synergistically. A very modern approach that envisages different business areas collaborating on a joint strategy: a single technological hub that makes the world of PETRONAS more cohesive for mechanical workshops and channel partners.
The project, totally data-driven, offers an up-to-date view of app usage, and daily use of the app is also supported by an innovative new service: just enter the license plate number to immediately find out which PETRONAS lubricant to use on a given vehicle.
Finally, with a view to continuous innovation, MyPLI will be releasing a section dedicated to technical training courses, so that users can stay always updated on technical and product insights.
Fulvio Furbatto
"Working with behavioural loyalty dynamics within the B2B channel is becoming increasingly relevant. Channel partners can make a difference in the last mile, the one that intercepts the end consumer. But they can also be valuable for gathering market insights from an R&D perspective. The MyPLI ecosystem aims to bring these two worlds together, to support sales volumes and strengthen loyalty in the brand-workshop-consumer triangle."
James Mark
"The MyPLI app was also heavily intended to reimagine the relationship with our mechanical workshops, our Distributors, and the sales network. We want to communicate to all our partners that we are by their side in their daily work and we support them with a martech platform that can combine commercial, training, information, and entertainment tools, all within an innovative loyalty pathway designed to give value back for each person's virtuous behaviour."
