In this episode of the Terzo Canale Show, Rossana Bianco and Lorenzo Usai talked about Greeners, the digital community that arose from the collaboration between Sorgenia and the Advice Group. The project has achieved considerable success, receiving numerous prizes and awards just one year after its launch.
Greeners is a digital community focused on issues related to environmental sustainability, through which Sorgenia interacts with the active members of the programme, which now number more than 30,000, encouraging them through personalised missions with the aim of educating users on green issues and helping them adopt green-oriented behaviours.
The project is based on a proprietary Advice loyalty platform that integrates business intelligence and machine learning processes to enable daily user behaviour in relation to Sorgenia to be mapped.
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