The Advice Group has recently finalised the acquisition of Leevia, a company with offices in Trento and Milan, whose platform enables you to create, manage, and monitor online contests in order to engage communities, generate leads, and create brand awareness on the main social networks.
The closing saw Advice acquire the majority of Leevia: the transaction was carried out through the purchase of the shares of minority shareholders, including Digital Magics – an incubator of innovative start-ups which has supported Leevias's growth process since 2016 – and a simultaneous increase in the reserved capital. The contractual agreements also stipulate that Advice Group may increase its stake to up to 100% of the share capital over the next two years.
The merger of these two companies will offer brands from all sectors a complete range of cutting-edge technological and strategic solutions, to acquire, retain, and extract value from customers, with the aim of improving the net promoter score (NPS) and streamlining the information on its customer base, with a view to GDPR compliance.
A new entrepreneurial drive that will also enable the company to accelerate the go-to market not only in the foreign markets where Advice already operates, but also in the countries where the Italian brands that are clients of the two companies operate, thanks to the scalability of the platform, now available in 9 languages.