\ Solution

Trade loyalty

Support sell-out and enhance sell-in through a deep knowledge of the players in your distribution chain. Trade Loyalty strategies allow you to strengthen relationships with trading partners, incentivising sales and improving the effectiveness of operations throughout the supply chain. Getting to know your partners better enables you to offer targeted incentives and personalised support to promote business growth and optimise the brand’s presence on the market.
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What we do

We encourage the relationship with partners in the distribution chain, improving trust in the brand and optimising sales through personalised, targeted strategies. Our approach focuses on strengthening ties with distributors and other key stakeholders, offering incentives and support that encourage their commitment and contribute to the sustainable growth of the business.
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How we do it

We use advanced technologies to monitor and analyse partner performance, implement reward systems and personalised incentives, and optimise engagement strategies. This approach allows us to strengthen loyalty throughout the distribution chain, ensuring the efficient and targeted management of relationships.

\Insight

The Trade Incentive strategy

Distribution chains in Italy are complex and multi-segmented, with many players and segments that extend well beyond the first distributor. Companies often only know the first segment of their supply chain, limiting themselves to sell-in, with no visibility in terms of how their products are presented or sold to final sellers. It is crucial to refine digital strategies to obtain a complete view of all stakeholders in the supply chain, encourage effective business logic, and maintain a continuous dialogue with all those involved.

Our work

Our experience through projects that are redefining the relationship dynamics between brands and consumers
Discover them all
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Federfarmaco

The eduloyalty platform for pharmacists
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Itas Assicurazioni

Itas Challenge: a project aimed at collaborators
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Sammontana - Tre Marie

Accademia Tre Marie
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Sammontana

Map stores establishing a value relationship with agents
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Lavazza

How to increase sell-in in the Eni Café&Shop stores

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Let's change the paradigm of loyalty together!

Conversion

Change unknown users into known users: identify the target of people with the highest probability of conversion and engage them in the journey that will lead them to become loyal customers. Through the use of data and advanced technologies, gain a better understanding of your audience and optimise each step of the conversion process.
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Engagement

Engage prospects and customers in fun and rewarding activities to increase interaction and strengthen their relationship with the brand. Using interactive experiences, improve engagement, stimulate active participation and create a lasting emotional bond with the public, transforming simple interactions into moments of value.
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Community

Create a community of people who share the same values as your brand and stimulate the relationship within walled gardens, transforming your company into a fully-fledged media centre. They are not just customers, but a network of people who share your vision. Loyalty comes from a sense of belonging: those who believe in your values don't just choose a product, they participate in something bigger. This secure environment enables you to better manage your data, personalise your user experience, and maximise your return on advertising investment.
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Behavioral Loyalty

Transform a customer into a loyal supporter of the brand. Build a lasting and meaningful relationship that goes beyond a simple transaction through personalised experiences and incentives targeted at customer needs and wishes. This approach strengthens brand engagement and increases customer value over time.
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SDGs & ESG Loyalty

Guide your community toward a sustainable future through loyalty initiatives focused on Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) criteria. Through targeted loyalty projects it is possible to involve customers and stakeholders in activities that promote environmental, social and corporate sustainability, while consolidating their bond with the brand and contributing to a positive impact on the world.
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Gamification

Rethink your loyalty strategy through gamification, a powerful tool to improve user engagement and retention. Accompany your customers throughout the entire lifecycle, enriching their digital experience with in-game elements that encourage participation and engagement. Gamification not only makes interactions more fun and engaging, it also helps increase loyalty and customer value over time.
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Content Loyalty

Engage users in a relationship journey with the brand, based on values and shared interests, with which they can identify and recognise themselves. This approach creates an authentic bond, strengthening the emotional connection and promoting lasting relationships.
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Careers
Contacts
Info
Advice Group SpA