\ Solution

Conversion

Change unknown users into known users: identify the target of people with the highest probability of conversion and engage them in the journey that will lead them to become loyal customers. Through the use of data and advanced technologies, gain a better understanding of your audience and optimise each step of the conversion process.
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What we do

We build immediate, cross-channel and targeted engagement campaigns to connect with and convert qualified leads. Our strategies are designed to capture the attention of the right audience at the right time, transforming potential customers into actual customers through an integrated and results-oriented approach.
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How we do it

We identify in-target audiences on third-party platforms and work on performance, ensuring high-conversion lead generation. Our results-based approach ensures that every action is aimed at maximising return on investment, turning prospects into high-quality leads.

\Insight

Data Trust Era: the importance of data ownership

The ongoing transformation of media is driving a significant shift of investments, once destined to third-party cookies, to proprietary data nurturing and data management projects. These projects have now become fully-fledged media performance tools. In this new scenario, data ownership is crucial: building your own consensual customer base allows you to generate monetizable value over time. This takes place through the activation of strategic partnerships and co-marketing activities on databases with users who have already provided consent to other brands with in-target audiences, thus expanding business opportunities and optimising return on investment.

Our work

Our experience through projects that are redefining the relationship dynamics between brands and consumers
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Barilla

The digital collection of Barilla customers

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Let's change the paradigm of loyalty together!

Engagement

Engage prospects and customers in fun and rewarding activities to increase interaction and strengthen their relationship with the brand. Using interactive experiences, improve engagement, stimulate active participation and create a lasting emotional bond with the public, transforming simple interactions into moments of value.
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Community

Create a community of people who share the same values as your brand and stimulate the relationship within walled gardens, transforming your company into a fully-fledged media centre. They are not just customers, but a network of people who share your vision. Loyalty comes from a sense of belonging: those who believe in your values don't just choose a product, they participate in something bigger. This secure environment enables you to better manage your data, personalise your user experience, and maximise your return on advertising investment.
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Behavioral Loyalty

Transform a customer into a loyal supporter of the brand. Build a lasting and meaningful relationship that goes beyond a simple transaction through personalised experiences and incentives targeted at customer needs and wishes. This approach strengthens brand engagement and increases customer value over time.
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SDGs & ESG Loyalty

Guide your community toward a sustainable future through loyalty initiatives focused on Sustainable Development Goals (SDGs) and Environmental, Social, and Governance (ESG) criteria. Through targeted loyalty projects it is possible to involve customers and stakeholders in activities that promote environmental, social and corporate sustainability, while consolidating their bond with the brand and contributing to a positive impact on the world.
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Gamification

Rethink your loyalty strategy through gamification, a powerful tool to improve user engagement and retention. Accompany your customers throughout the entire lifecycle, enriching their digital experience with in-game elements that encourage participation and engagement. Gamification not only makes interactions more fun and engaging, it also helps increase loyalty and customer value over time.
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Trade loyalty

Support sell-out and enhance sell-in through a deep knowledge of the players in your distribution chain. Trade Loyalty strategies allow you to strengthen relationships with trading partners, incentivising sales and improving the effectiveness of operations throughout the supply chain. Getting to know your partners better enables you to offer targeted incentives and personalised support to promote business growth and optimise the brand’s presence on the market.
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Content Loyalty

Engage users in a relationship journey with the brand, based on values and shared interests, with which they can identify and recognise themselves. This approach creates an authentic bond, strengthening the emotional connection and promoting lasting relationships.
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Advice Group SpA