The Expert Chef receives kits at home every month with everything they need to cook their own dishes. By carrying out value missions, such as purchasing specific products or using the member-get-member programme, the chef accumulates grains that feed their digital collection and receives personalized communications and missions.
The digital collection of Barilla customers
project: Club Cucina Barilla
project type: Digital Collection
goals: Churn Prevention, Member get member
Brief
Barilla came to Advice with the need to create a loyalty program that would build subscriber loyalty and prevent churn. "CucinaBarilla" is a subscription service that offers its customers a complete solution to easily cook numerous types of recipes.
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