Fashion, entertainment and sports: what’s changing in loyalty?
Today we’re having a chat with: Federica Tremolada - Managing Director, Spotify Southern & Eastern Europe -- Anna Shaula Calò Carducci - Marketing Manager of TIM multimedia services -- Alessandro Allara - Chief Digital Officer of Gamenet Group -- Davide Tosetti - Wealth Manager & Sport Investment -- Jacopo Sebastio - CEO & co-founder of Velasca
Moderator: Enrico Gentina - TEDxTorino Curator
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Federica Tremolada
"Audio has acquired truly significant importance at the social level. We have special algorithms that enable us to offer users playlists that suit their tastes and meet their search criteria, also according to the social issues of the moment. We aim to provide users with the best 30 minutes of listening they can have during their day.”
Anna Shaula Calò Carducci
“Today, and even more so tomorrow, loyalty will mean flexibility. We have built a hub of services, including non-proprietary ones, that revolve around our customers, keep them on the platform and ensure that they can autonomously create their own product through the content offered. If I can get you to use a decoder in a simple and flexible way, I'm winning the loyalty challenge.”
Alessandro Allara
"There’s nothing innovative about what the gaming industry has produced in recent years in terms of loyalty. You have to take a step forward and try to think that it’s not just what people spend that should be rewarded. The challenge is to create a gamification strategy that gets people to stay longer on the platforms: we must abandon the "everything and now" approach and go for long-term investments."
Davide Tosetti
Jacopo Sebastio
“During the pandemic our in-store sales suffered a significant decline and were only partially offset by the online channel. The inclination of consumers to buy has changed, but also the type of product that they purchase, because their usage occasions have changed. To be closer to consumers we’ve added services such as sales by appointment, virtual tours, and video calls with our store managers."