\ Case Study

The community that enhances the brand

La community che valorizza il brand

Other:

Mukki

Project:

Abbiamo a cuore

Project Type:

Digital Collection

Goals:

Engagement, Database Enrichment, Crowdsourcing

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Brief

Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy. The brand's goal is to create a real community that can also become a tool for crowd-sourcing.

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upsellingcrossselling

QR codes, unique codes, keywords

Generate unique codes to connect the physical and digital worlds and to map users on non-integrable systems. An example? Codes in packs!

Instant win

A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.

Collect points

Encourage users to actively engage with the program and brand by offering them a tangible incentive in the form of points to redeem rewards and benefits.

Final draw

Asynchronously reward users’ online or offline actions through a final draw between a defined number of eligible people.

Rewards catalogue

Collect all benefits and rewards in a catalogue with images of and information on the individual rewards.
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