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Enhancing the offer of our Martech end-to-end solution: E-Leads joins the Advice Group!

29 September 2022
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The acquisition of E-leads makes Advice Group the only Italian martech company to offer an end-to-end infrastructure combining lead generation, engagement and loyalty strategies

We’ve added a fundamental piece to our technology stack: E-Leads, an innovative company operating in the performance marketing market with special focus on lead generation strategy, has joined Advice Group! This transaction strengthens our Martech positioning and enhances our expertise in the generation and management of customer bases across the group.

Over the years, E-Leads has developed proprietary technologies such as to allow the development of dynamic lead acquisition models that, when applied to marketing, enable effective customer base growth.

Advice Group thus becomes the only 100% Italian martech company able to offer a brand new service on the market: by exploiting E-Leads' predictive analytics models, combined with behavioural data mapped thanks to Advice's loyalty programs, targeted lead generation can be generated consistent with the behavioural profile of consumers already loyal to the company, through look-alike processes.

The acquisition of E-Leads makes Advice Group a reference point on the market for the development of lead generation solutions in full compliance with the regulations on the protection of users' personal data and in response to the new provisions on third-party cookies. 

 

Special thanks to ANSA, Engage / Programmatic Italia, Food, TorinOggi, Spot and Web, Dealflower, ADC Group, Geos News, ENORDOVEST, Dailyonline, FOCUSMO, BeBeez, Legal Community, Virgilio.it, Finance Community, Gruppo Media Key, LoSpiffero for sharing the news on the acquisition of E-leads.

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"The acquisition of E-Leads is a fundamental step in Advice Group’s strategy that we are happy to share with our financial partners at Tech2. This operation allows for the building of an end-to-end technology stack and results in a unique business offer with solid expertise in building brand-user relationships through personalized loyalty strategies, from user activation to deep user understanding. The project supports a revolution within the industry, one in which loyalty marketing serves as a tool to make the brand-user relationship more inclusive, democratic and sustainable."
Fulvio Furbatto, Founder and CEO of Advice Group
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"We are happy and excited to join such an important company as Advice Group. E-Leads co-founder Stefano Rosso and I believe that this operation is the right step in our 4 year-journey towards further growth. Our proprietary technology will enhance Advice Group's expertise along the entire brand-user relationship funnel. The investments in technology and the work done to date are the foundation of our vast expertise in lead generation, which is a fundamental activity and a true revolution for all companies."
Filippo Livorno, CEO at E-Leads
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