We’ve added a fundamental piece to our technology stack: E-Leads, an innovative company operating in the performance marketing market with special focus on lead generation strategy, has joined Advice Group! This transaction strengthens our Martech positioning and enhances our expertise in the generation and management of customer bases across the group.
Over the years, E-Leads has developed proprietary technologies such as to allow the development of dynamic lead acquisition models that, when applied to marketing, enable effective customer base growth.
Advice Group thus becomes the only 100% Italian martech company able to offer a brand new service on the market: by exploiting E-Leads' predictive analytics models, combined with behavioural data mapped thanks to Advice's loyalty programs, targeted lead generation can be generated consistent with the behavioural profile of consumers already loyal to the company, through look-alike processes.
The acquisition of E-Leads makes Advice Group a reference point on the market for the development of lead generation solutions in full compliance with the regulations on the protection of users' personal data and in response to the new provisions on third-party cookies.
Special thanks to ANSA, Engage / Programmatic Italia, Food, TorinOggi, Spot and Web, Dealflower, ADC Group, Geos News, ENORDOVEST, Dailyonline, FOCUSMO, BeBeez, Legal Community, Virgilio.it, Finance Community, Gruppo Media Key, LoSpiffero for sharing the news on the acquisition of E-leads.