Greeners’ Ambassador is the client who shares the same values as Sorgenia. He pays attention to the impact of his consumption on the environment, he completes the proposed missions to improve his carbon footprint, and he earns green coins to spend in the dedicated shop.
The gamification strategy support the relationship with customers
project: Greeners
project type: Behavioral Community
goals: Brand Positioning, Churn Prevention, Retention
Brief
Greeners by Sorgenia is a manifesto for environmental sustainability in Italy. It’s a gamification platform aimed at a fully digital customer base. Greeners is a real community accessible through multiple channels, a place where Sorgenia can interact with their clients. Among other goals, Greeners aims to promote brand awareness, increase retention and create a strong green brand positioning statement.
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