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Case history profile background image pexels-mart-production-9558894
Stefano
GREENER AMBASSADOR
FOCUS ON A CLUSTER

Greeners’ Ambassador is the client who shares the same values as Sorgenia. He pays attention to the impact of his consumption on the environment, he completes the proposed missions to improve his carbon footprint, and he earns green coins to spend in the dedicated shop.

activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate activity rate
72%
Activity Rate
User experience
COMPLETE ACTION
user experience icon
66%
66%
User experience
Churn Rate
ACCEPTED
-40%
Privacy2
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The gamification strategy support the relationship with customers

project: Greeners

project type: Behavioral Community

goals: Brand Positioning, Churn Prevention, Retention

Brief

Greeners by Sorgenia is a manifesto for environmental sustainability in Italy. It’s a gamification platform aimed at a fully digital customer base. Greeners is a real community accessible through multiple channels, a place where Sorgenia can interact with their clients. Among other goals, Greeners aims to promote brand awareness, increase retention and create a strong green brand positioning statement. 

 

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