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\ Case Study

Greeners

The behavioural community for environmentally conscious people

Other:

Sorgenia

Project:

Greeners

Project Type:

Behavioral Community

Goals:

Brand Positioning, Churn Prevention, Retention
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Brief

Sorgenia is one of the main Italian energy operators. It positions itself on the market as a green-oriented company that communicates with its users using a totally digital approach. In 2020 it launched Greeners, a manifesto for environmental sustainability for which Sorgenia is the national spokesperson.  

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Challenge

Greeners is Sorgenia's walled garden, the place where the brand interacts with its customers and involves them in environmentally and socially sustainable projects. In this way Sorgenia collects first and second-part information, useful for building an ongoing dialogue with its customers, sending them dedicated prompts regarding their passions and mapped interests. The strategy is aimed at enhancing data enrichment, retention and business development.

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Solution

IPIÙ embraces a philosophy of paying constant attention to a broad range of users. This is fully represented in the theme badges, designed for different categories of people and not only motorists. The programme is housed in a dedicated app in which users can visualise their progress, participate in suggested missions and collect badges to access confidential attention and special rewards related to their interests.

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Results

72%

ACTIVITY RATE

Greeners calculating the Carbon Footprint

66%

USER EXPERIENCE

Users who complete at least 2 missions

\ WEKIT

Microservices
Referral
Expand your customer base with invitation codes and collect the input of those invited in full confidentiality to test their likelihood of referral.
QR codes, unique codes, keywords
Generate unique codes to connect the physical and digital worlds and to map users on non-integrable systems. An example? Codes in packs!
Coupons
Create personalised coupons by type of reward and manage physical or digital rewards or with a selection of sizes or categories.
Giveaways
The fastest way to ensure a high conversion rate and generate profiled leads: users fill out a contact form and participate in a final prize draw!
Instant win
A simple and rapid solution for lead generation: reach as many people as possible with a prize draw that rewards the audience at random.
Topic challenges
Test users' knowledge on specific topics. Supplement the challenges with questions that help you profile your customer base.
Levels/statuses
Levels or statuses are goals that users can achieve through their involvement in the loyalty program.
Challenge
Create a dynamic environment, generate interaction between users and challenge your community in fun and rewarding challenges.
Missions
Unlike badges, missions are time limited. Users can be challenged to perform one or more actions within a short period of time.
Wallet (earn & burn)
Give back value in real time in the form of points: choose the currency that best suits the program and add to users’ wallets after they perform certain actions.
Collect points
Encourage users to actively engage with the program and brand by offering them a tangible incentive in the form of points to redeem rewards and benefits.
Final draw
Asynchronously reward users’ online or offline actions through a final draw between a defined number of eligible people.
Rewards catalogue
Collect all benefits and rewards in a catalogue with images of and information on the individual rewards.
Progressive profiling
Each user can enrich their profile through preferences, surveys and crowdsourcing.
Carbon Footprints
Give users a dynamic view of the environmental impact of their energy consumption and offer special incentives or rewards to customers who behave more sustainably.
Surveys
A simple tool to collect information and feedback in a structured way that can be integrated with existing systems.
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