![edward-cisneros-_h6wpor9mjs-unsplash](https://advicegroup.it/storage/images/e/d/w/edward-cisneros-_h6wpor9mjs-unsplash-300x300.jpg)
The loyalty ambassador constantly interacts with the community, right from the first campaign. She has completed missions and she got an high purchase frequency.
![logo-mukki](https://advicegroup.it/storage/images/l/o/g/logo-mukki.png)
The community that enhances the brand
project: Abbiamo a cuore
project type: Digital Collection
goals: Engagement, Database Enrichment, Crowdsourcing
Brief
Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy. The brand's goal is to create a real community that can also become a tool for crowd-sourcing.