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Case history profile background image edward-cisneros-_h6wpor9mjs-unsplash
Marianna
LOYALTY AMBASSADOR
FOCUS ON A CLUSTER

The loyalty ambassador constantly interacts with the community, right from the first campaign. She has completed missions and she got an high purchase frequency.

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85%
Activity Rate
55%
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Up selling/cross-selling

The community that enhances the brand

project: Abbiamo a cuore

project type: Digital Collection

goals: Engagement, Database Enrichment, Crowdsourcing

Brief

Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy. The brand's goal is to create a real community that can also become a tool for crowd-sourcing.

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