The loyalty ambassador constantly interacts with the community, right from the first campaign. She has completed missions and she got an high purchase frequency.
The community that enhances the brand
project: Abbiamo a cuore
project type: Digital Collection
goals: Engagement, Database Enrichment, Crowdsourcing
Brief
Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy. The brand's goal is to create a real community that can also become a tool for crowd-sourcing.
Related case histories
The community that enhances the brand
Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy....
The digital collection of Barilla customers
Barilla came to Advice with the need to create a loyalty program that would build subscriber loyalty and prevent churn. "CucinaBarilla" is a subscription service that offers its customers a complete solution to easi...
An activity that engages customers and retailers
Costa, a food company, leader in massive consumption in Peru, has developed a digital collection with Advice, aimed at retailers and end consumers to increase the sell-out and to improve engagement, through simple r...
The short collection oriented to cross-selling
Gloria supports the launch of new products for Battimix kids with a short collection focused on cross selling. By means of simple mechanisms, the digital collection provides for consumer engagement, prompting them t...
Digital collection to improve loyalty and sell-out
The Plasmotti project supports the brand in its relationship with its end consumers through a sell-out strategy and it allows the making of a behavioural database. Consumers are engaged through instant win games and...
A digital collection to meet customers
“Premi Pregiati” aimed at getting to know the final consumer, creating a proprietary database and establishing a value relationship between customers and the Parmigiano Reggiano Consortium.
A behavioral loyalty program to build a relationship with customers
Cantine Maschio, a leading winery in the production of Prosecco and sparkling wines, chose Advice Group as its technical and strategic partner to develop a digital collection project aiming at understanding its cust...
