
The loyalty ambassador constantly interacts with the community, right from the first campaign. She has completed missions and she got an high purchase frequency.

The community that enhances the brand
project: Abbiamo a cuore
project type: Digital Collection
goals: Engagement, Database Enrichment, Crowdsourcing
Brief
Mukki is a strongly territorial brand that wants to build a closer relationship with its consumers, so it can communicate with them in a personalised way, while also supporting the sale of products related to dairy. The brand's goal is to create a real community that can also become a tool for crowd-sourcing.