The loyalty market is changing and Advice is growing with it
Fulvio Furbatto, interviewed by Sole24Ore, describes Advice's growth in a dynamic market
With the increase in digital advertising costs and the need to become owners of their data, companies are structuring themselves both to generate qualified leads and to improve user-retention performance.
To do this, they need mar-tech skills: i.e., marketing and technology, applied to mapping people's behavioural data in a way that enables them to form end-to-end relationships between the company and the user.
The Advice Group has been working in the loyalty market for over 15 years, and has been a pioneer of behavioural loyalty in Italy, developing proprietary technologies that today enable it to manage complex engagement and relationship projects in all industries.
Advice has gone through two rounds of investment over the past two years, completed two acquisitions, and expanded its lead engagement and acquisition capabilities. Today, it has exceeded the threshold of 10 million in revenue. This represents an organic growth of 25% since 2020 that is the result of an approach that has always been innovative and against the current.
A path of growth and innovation that is also inward-looking. Flexibility, fully remote contracts, and short weeks are some of the benefits the company offers its employees.
The complete interview on Sole24Ore with Fulvio Furbatto - CEO and Founder of the Advice Group
