How to tackle the Cookie Apocalypse? Introducing the complete Martech Properties suite by Advice Group!
In order to respond promptly to the Cookie Apocalypse, it is essential to identify new models, to be adopted to effectively engage users, drawing them into proprietary digital environments and establishing a long-term emotional and value bond with them.
We at Martech fit into this scenario to support brands in building loyalty within their customer base, by offering a complete suite of products tailored to the needs of a fast-evolving market, suitable for tackling the cookieless issue.
Among these is Didoost: the plug & play edutainment platform, designed to engage a brand's community or develop training programs aimed at a company's employees and sales network. From Didoost comes the Sporters app, a landmark in the field of sports entertainment. A free application which, through the production and sharing of video lessons, interviews and editorial content, encourages the younger generation to get involved in sports. Sporters is also on the shortlist of finalists for a number of national and international awards including the Loyalty Awards (UK) and the Promotion Awards (Italy).
Gamido, on the other hand, is the platform dedicated to Gamification and strategies to engage a brand's fanbases. It will soon be launching a project for the italian social phenomenon Chiamarsi Bomber, which aims to convey followers into a proprietary digital environment where they can enjoy reserved contents and challenges, thus transforming the social fanbase into a proprietary and monetizable asset.
We are one of the few companies in Italy to have OCR (Optical Character Recognition) technology for reading amounts and products on paper receipts, from which we process, in an intelligent and automated way, the extracted data, useful for prize competitions, but above all for carrying out basket analyses which enable brands to obtain real-time market surveys on consumption habits and aggregate analyses on large samples of users. Bemap, the OCR product powered by Advice, is already a success: it has already been implemented in the strategy of several FMCG brands.
At the same time as all this, in terms of consolidation, thanks to the acquisition of Leevia, the company specialized in online contests and which boasts a large customer base, we have expanded our martech suite, thus guaranteeing an end-to-end strategic and technological offer: from the user activation phase to user retention.
What do you need for your business?
Fulvio Furbatto
"Per accelerare la transizione verso i dati proprietari bypassando la fase di stallo e incertezza legata alla gestione dei big data, Advice Group ha creato soluzioni che soddisfino la più vasta gamma di esigenze dei clienti: dall’engagement alla loyalty passando per la costruzione di una relazione basata sul consenso bidirezionale tra brand e utenti, prestando sempre attenzione alla centralità delle persone il cui valore e il rispettivo riconoscimento è strettamente interconnesso con le nostre attività."
