Advice + News
Digital Loyalty Revolution: the Osservatorio Fedeltà Research
The research on Italian consumers and companies conducted by the Osservatorio Fedeltà, presented at Digital Loyalty Revolution, the 2021 Conference of...
User trust is the new oil of the data economy
Behavioral loyalty starts again from Zero Party Data.
Have clubs learned to put fans first?
The ban on sports competitions and the reopening of empty stadiums has led to a wild rush for clubs to digitalize their relationship with fans - often...
Advice Group acquires Leevia
The martech company is thus expanding its range of technological solutions applied to digital marketing.
Record-breaking first half of 2021!
We're closing the first half of 2021 with a growth of over 50% on historical indicators: our best performance ever.
Is your loyalty programme still only based on purchases?
Purchasing behaviour no longer represents the true potential of customers. Could gamification change the paradigm?
Advice Group: new investors announced
Aegida Investments and the Metrika Tech Fund, supported by ABC Capital Partners, are taking over the stake held by HAT sgr and subscribing to a capita...
Terzo Canale Show dedicates an episode of the programme to Greeners
Enzo Argante, host of the Terzo Canale Show, interviews Rossana Bianco, Head of Strategic Marketing at Sorgenia, and Lorenzo Usai, Business Developmen...
TEDxTorino arrives on Android and iOS with the Advice Group
Behind each speaker is a world waiting to be discovered. Hence the TEDxTorino app: a place to highlight all the content that revolves around each spea...