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Digital Loyalty Revolution: the Osservatorio Fedeltà Research

The research on Italian consumers and companies conducted by the Osservatorio Fedeltà, presented at Digital Loyalty Revolution, the 2021 Conference of...

22 November 2021

User trust is the new oil of the data economy

Behavioral loyalty starts again from Zero Party Data.

17 November 2021

Have clubs learned to put fans first?

The ban on sports competitions and the reopening of empty stadiums has led to a wild rush for clubs to digitalize their relationship with fans - often...

12 October 2021

Advice Group acquires Leevia

The martech company is thus expanding its range of technological solutions applied to digital marketing.

07 October 2021

Record-breaking first half of 2021!

We're closing the first half of 2021 with a growth of over 50% on historical indicators: our best performance ever.

01 September 2021

Is your loyalty programme still only based on purchases?

Purchasing behaviour no longer represents the true potential of customers. Could gamification change the paradigm?

06 August 2021

Advice Group: new investors announced

Aegida Investments and the Metrika Tech Fund, supported by ABC Capital Partners, are taking over the stake held by HAT sgr and subscribing to a capita...

07 July 2021

Terzo Canale Show dedicates an episode of the programme to Greeners

Enzo Argante, host of the Terzo Canale Show, interviews Rossana Bianco, Head of Strategic Marketing at Sorgenia, and Lorenzo Usai, Business Developmen...

27 June 2021

TEDxTorino arrives on Android and iOS with the Advice Group

Behind each speaker is a world waiting to be discovered. Hence the TEDxTorino app: a place to highlight all the content that revolves around each spea...

03 June 2021
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