"A company that’s capable of exciting people through sponsorship or communication becomes a love brand because it attracts consumers by arousing their passion, interest and loyalty. Emotion is the basis of a solid relationship between brand and consumer."

"In the field of sports sponsorship, the fundamental element in developing an effective project in the short, medium and long term is the ability to involve all functions of the corporate ecosystem and to have a team of specialists to leverage the individual aspects of sponsorship, thus maximizing results."

"The biggest challenge that sponsors are facing is the digital one, which is leading brands to express their positioning using alternative and increasingly innovative ways to offer an even more complete consumer experience and to speak to an increasingly large number of people."

"In the world of sponsorship, fully engaging with everyone the brand comes into contact with is fundamental. Fans have to be involved through the different communication channels, and stakeholders have to be engaged by listening to their needs, always maintaining a certain flexibility."

"Loyalty, transparency, trust: three words that encompass the new concept of sponsorship in the current environment. A company operating in the sports sponsorship sector must be able to develop a relationship, both with partners and with customers, based on transparency and mutual trust."