The Loyalty Revolution cross-sector: let's talk about Recognition
In the ninth chapter of Loyalty Revolution we talk about Recognition.
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What changes are taking place in consumer loyalty and needs?
How are companies coping with the needs of increasingly hybrid consumers in their buying behaviours and habits?
The panel discussion, organized by Advice Group and TEDxTorino and with the participation of visionary marketers from different sectors, highlighted the winning strategies to face the new challenges in loyalty.
Listen to all the Loyalty Revolution podcasts
Maurizio Mangione
Country Manager Italy of EG Group
"Knowing our customers and their preferences allows us to forge business partnerships and offer products and services in line with the expectations of our audience. Customer loyalty must be relaunched starting with people, putting them at the centre of the whole experience.”
Cecilia Menarini
Head of eCommerce, CRM and Digital at Artsana Group
"The trust that underlies the customer relationship goes beyond the concept of transactionality. Loyalty must be measured by the customer experience on all brand touchpoints and by their interactions with educational content."
Dennis Valle
Chief Marketing Officer at Corneliani
"Loyalty in the world of luxury is represented by recognition, therefore by a brand's ability to recognise the customer as a member of an exclusive group. Today it’s vital to offer a valuable and seamless customer experience on both the physical and the digital channel."
Francesco De Meo
Head of Marketing at E-Gap
"Loyalty in the world of luxury is represented by recognition, therefore by a brand's ability to recognise the customer as a member of an exclusive group. Today it’s vital to offer a valuable and seamless customer experience on both the physical and the digital channel."
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