Sporters: the innovative sportech hub presented at the 2021 IAB Forum "Back to Humans"
Fiona May, Simone Bellino, and Fulvio Furbatto presented the Sporters case study during a dedicated workshop.
In November 2021, the nineteenth IAB Forum “Back to Humans” was held, the business event organised by IAB Italia, focusing on the evolution and impact of digital technology on our society.
During the event, Sporters was presented: the innovative sportech hub that aims to get children more involved in sport. Fiona May, the Sporters spokesperson, Simone Bellino, the Sporters country manager, and Fulvio Furbatto, the CEO & Founder of the Advice Group, held a workshop to talk about the use and advantages of the platform.
Sporters is a free digital place for sharing and inspiration, where you can give space to extraordinary stories of career athletes.
Sporters arose from the desire to get young people more passionate about the world of sport through a free and accessible platform, where athletes from different disciplines could share secrets, teachings, and challenges through short video lessons.
Sporters is therefore a real inclusive education and training tool, built following the principle of gamification, which involves users in an interactive exchange, making learning exciting and fun.
In addition, the MarTech white paper was presented during the 2021 IAB Forum: a document developed by IAB Italia in collaboration with the Advice Group, which aims to aid marketing professionals in orienting themselves in the MarTech world.
